First Initiative Foundation

First Initiative Foundation (FIF) is a charitable entity organized for engaging in a variety of projects beneficial to the Hong Kong community on a local and international basis and for the purpose of taking the First Initiative for good. FIF programs enhance the quality of life through the support of initiatives such as promoting education and creativity in arts, design, and music. FIF pursues international cooperation and recognition of Hong Kong as a city with global appeal and extends its place on the world's stage by acting as a creative catalyst and communicative instrument in support of the Hong Kong community.